Ürün Açıklaması
Trademarks And Service Marks Have Become İndispensable For Entities İn Today's World As They Add Value To Their Proprietors' Business And Reputation. Thanks To Advancements İn Telecommunication And Online Advertising Technologies, The Use And Dissemination Of These Marks Have Become Easier And More Widespread. This, However, Also Had A Negative İmpact On Marks, İn That, İt Became Easier To Take Unfair Advantage Of Such Marks, Even More So, İf These Are Well-Known Marks.ın Line With This, A Special Protection Regime İs Granted To Well-Known Marks, By National, Regional And İnternational Legal İnstruments Such As The Paris Convention And The Trıps Agreement. These Have Been Drafted İn A Way That Confers Well-Known Marks A Special Position Among Other Marks İn The Sense That They Are Held Exempt From Principles Such As The Principles Of Territoriality, Class-Based Protection And The Requirement For The Mark To Be Registered To Obtain Protection, To Some Extent. This Work Focuses On What Constitutes A Well-Known Mark, How They Are Exempt, To Some Extent, From The Above Principles And How They Are Regulated And Protected İn Various Legal Contexts.
