Airbnb - Host And Risk - Nahid Malazizi

In the e-commerce glob, by new business opportunities, tourism and hospitality sector is now characterized by the co-existence of traditional providers and sharing economy enterprises. Within this new economical trend, due to terrorist acts, local wars, natural disasters and pandemics, safety and security issues are considerable concerns. Can websites and other parties on the web be trusted? Can information be transmitted safely? Because of the physical separation of the actors involved, e-commerce requires more fraud controls than traditional trade. Users must be able to trust each other in order for meaningful, ongoing interaction to occur. In this concept. Risk is as a inseparable factor in online transaction which led me to conduct the current research.